Stop Building a Business Nobody Is Asking For

Entrepreneurs are unusually good at believing in ideas before anyone else does. That belief can create something remarkable. It can also become an expensive blind spot. A clever product, impressive expertise, or beautiful technology has little commercial value if the market does not care enough to buy it. Before asking how to market an idea, […]
The Career Pivot Nobody Saw Coming

Technology once rescued his career. Then, 25 years later, technology helped take it away. After an injury ended his future in the forest industry, a young man retrained as a programmer at the beginning of the Internet age. He discovered that he had an exceptional ability to understand complicated systems, translate operational problems into technology, […]
Technology Giveth—and Technology Taketh Away

Twenty-five years ago, a young man graduated from high school and began working in the forest industry. It was honest, physically demanding work that seemed capable of providing him with a secure future. Then an injury made it impossible for him to continue. At almost any other point in history, that injury might have permanently […]
Design Your Time Before Others Do

Most entrepreneurs do not have a time-management problem. They have an attention-management problem. There will always be more tasks, requests, meetings, and opportunities than one person can handle. The real challenge is deciding what deserves your best energy, then protecting enough space to complete it. One useful approach is to stop treating every workday the […]
The Ethical Company: From Principles to Performance

An ethical company begins with ethical leadership. Policies matter, but culture is ultimately shaped by the behaviour of the people leading the organization. Ethical leaders build trust through authenticity, accountability, empathy, and strong communication. They also demonstrate ethical humility—the willingness to question their own decisions, acknowledge mistakes, learn, and continually improve. Ethical leadership is not […]
Why 10X Growth Can Be Easier Than 2X

If you have spent much time around me, you have probably heard me talk about 10X as a model for business growth. I have also said, on more than one occasion, that growing a business tenfold can actually be easier than doubling it. At first glance, that sounds ridiculous. Surely increasing revenue by 100 percent […]
Back to the Future

One of the most important principles in business is also one of the simplest: before you can decide what to do next, you must know where you are trying to go. For decades, personal development thinkers have emphasized the importance of focusing on the desired outcome. The Secret popularized the idea that clearly imagining what […]
Stop Navel-Gazing: Why Market-Focused Planning Beats Guesswork Every Time

If you’ve ever sat through a strategic planning meeting that lasted all day and produced nothing more than a flip chart full of sticky notes and cold coffee, you’re not alone. Many businesses don’t fail because they lack talent, effort, or ambition. They fail because they’re running full speed in the wrong direction. It’s like […]
When the World Feels Uncertain, Take Ground

There are moments when the world seems to move faster than we can process. Geopolitical conflict intensifies. Economic conditions shift. Artificial intelligence advances at a pace that makes yesterday’s expertise feel temporary. None of that is fully within your control. You do not control global conflict. You do not control interest rates, inflation, or market […]
The Founder-Influencer: Why Attention Is Now a Business Asset

For years, business owners were told that a better product, stronger service, and smarter operations would create a competitive advantage. Those things still matter. They always will. But they are no longer enough on their own. Artificial intelligence has made it faster and less expensive to develop products, create marketing materials, build systems, and enter […]