The Answer to Business Success is 34
In the radio series and first novel, The Hitchhiker’s Guide to the Galaxy, a group of hyper-intelligent beings specially built a supercomputer called Deep Thought to answer life’s ultimate question of life, the universe, and everything. Deep Thought computed and checked the answer, which turned out to be 42. The problem was no one could figure out what the question was. The number 42 is a segue to the principles of 34, the answer to the ultimate question of business success. Unlike in The Hitchhikers Guide to the Galaxy, what follows is an explanation of what the numbers mean and how they can guide you to developing a successful business. Over the years spent as a business consultant, I focused on serving small to medium-sized businesses. My client referrals mostly came from a partnering accounting firm and law office. The businesses I worked with fell into three groups. They were
