Why Most Small Businesses Fail—and How WRN Turns the Odds Around
Roughly 50% of small businesses fail within five years, and nearly two-thirds don’t survive a full decade, according to the U.S. Bureau of Labor Statistics. The reasons are painfully consistent: weak planning, poor marketing, and lack of expert guidance. Ironically, most founders know they need help—but early-stage businesses rarely have the cash to afford qualified […]
How Market-Focused Planning Helps Businesses Win Where It Counts
When a small software company named HealthSpace struggled to stay afloat, its leadership was at a crossroads. They had an innovative concept, but reality painted a different picture: undercapitalized, no coherent marketing plan, and customers drifting toward competitors. The question wasn’t whether they were working hard—it was whether they were working on the right things. […]
The Origin of Market Focused Planning: Why Narrowing Your Focus Expands Your Impact
In the early 1990s, a strategic shift was born out of necessity. While working with the International Centre for Agriculture and Science, alongside Dr. Roger Moore, we coined the term Market Focused Planning—a deliberate move away from “navel-gazing” strategies and toward a discipline grounded in how the market sees you, not how you see yourself. […]
Pivot to Profit: Leveraging Market Focused Planning in Times of Market Disruption
In an unpredictable business environment, relying solely on traditional strategic planning often leaves companies ill-prepared for sudden market shifts. Conventional planning methods typically begin from within, driven by internal biases, assumptions, and objectives that create a misleading sense of control. When unexpected changes arise, these internal blind spots quickly become evident, making established strategies obsolete […]