Nailing Your Niche: How to Find Your Ideal Client Without Losing Your Marbles
Defining your target market and identifying your ideal client are pivotal for any business aiming for success. Remember, targeting “everyone” is like trying to herd cats—impossible! Instead, focus on a niche to stand out against larger competitors. Going too broad, like targeting “anyone interested in my services,” waters down your efforts. Zeroing in on a […]
Never be Late…
I came across this story a while ago: A priest was being honored at his retirement dinner after 25 years in the parish. A leading local politician and member of the Congregation was chosen to make the presentation and give a little speech at the dinner. He was delayed, so the priest decided to say […]
Never Eat Alone
Never Eat Alone is the title of a book written by Keith Ferrazzi. In it, he lays out specific steps and the mindset to reach out to thousands of friends, colleagues, and associates he has helped and who have helped him. Ferrazzi maintains that what separates successful people from others is how they use the […]
Outwitting the Devil
I always considered the forces of good and evil manifested in Judeo-Christian religions as being a titanic struggle for human souls between God and the opposition, the Devil. Depending on which had the most significant influence on your life will determine whether you would be rewarded after death by ascending to enjoy everlasting peace and […]
Put Customers Before Shareholders
To create shareholder value, business managers need to put customers at the head of the stakeholder list. Employees and the community should also come before shareholders’ interests. This is not to disregard the interests of shareholders, as they are the beneficiaries of the business. Instead, we must concentrate on building the company, not the interests […]
Raising Money in Uncertain Times
For the most part, venture funding has been robust over the last ten years, the best since the dot.com boom of the late 1990s. This latest boom was driven by the unusually high valuations for tech startups doing seed rounds and initial public offerings. Profitability was not the objective; instead, growth was king. As with […]
Selection is Key to Winning
I have said many times that if you follow the proper steps and execute them effectively, anyone can be a successful entrepreneur and run a successful business. However, I also follow that statement with an important caveat. Selection is critical. I mean that the selection of a business concept, value proposition, product, or service determines […]
Stop Yelling in the Wrong Room: Picking the Right Business Communication Channel
Have you ever tried to break up with someone over text? Or send a “LOL” during a serious meeting? Yeah… awkward. In business, choosing the wrong communication channel can feel just as cringeworthy. Imagine sending a 10-paragraph email to someone who barely reads subject lines. Or, better yet, calling a meeting just to say, “Hey, […]
The Answer to Business Success is 34
In the radio series and first novel, The Hitchhiker’s Guide to the Galaxy, a group of hyper-intelligent beings specially built a supercomputer called Deep Thought to answer life’s ultimate question of life, the universe, and everything. Deep Thought computed and checked the answer, which turned out to be 42. The problem was no one could […]
The Hidden Job Market: Why 70% of Job Opportunities Are Never Posted—And What You Can Do About It
Suppose you’ve been diligently applying for jobs online but are struggling to get responses. In that case, you might be missing a critical piece of the puzzle: most job opportunities—about 70% of them—are never publicly advertised. Instead, they are filled through internal promotions, direct referrals, and networking connections. This phenomenon, often called the hidden job […]