Thriving in a Recession
Turning Economic Pressure into Opportunity When a recession hits, most businesses pull back—cutting costs, delaying decisions, and waiting for conditions to improve. The problem? While they retreat, their competitors reposition. The businesses that thrive in a downturn don’t think in terms of survival. They think in terms of focus, value, and leverage. It starts with […]
How Market-Focused Planning Helps Businesses Win Where It Counts
When a small software company named HealthSpace struggled to stay afloat, its leadership was at a crossroads. They had an innovative concept, but reality painted a different picture: undercapitalized, no coherent marketing plan, and customers drifting toward competitors. The question wasn’t whether they were working hard—it was whether they were working on the right things. […]
The Origin of Market Focused Planning: Why Narrowing Your Focus Expands Your Impact
In the early 1990s, a strategic shift was born out of necessity. While working with the International Centre for Agriculture and Science, alongside Dr. Roger Moore, we coined the term Market Focused Planning—a deliberate move away from “navel-gazing” strategies and toward a discipline grounded in how the market sees you, not how you see yourself. […]