Stop Navel-Gazing: Why Market-Focused Planning Beats Guesswork Every Time
If you’ve ever sat through a strategic planning meeting that lasted all day and produced nothing more than a flip chart full of sticky notes and cold coffee, you’re not alone. Many businesses don’t fail because they lack talent, effort, or ambition. They fail because they’re running full speed in the wrong direction. It’s like […]
The Origin of Market Focused Planning: Why Narrowing Your Focus Expands Your Impact
In the early 1990s, a strategic shift was born out of necessity. While working with the International Centre for Agriculture and Science, alongside Dr. Roger Moore, we coined the term Market Focused Planning—a deliberate move away from “navel-gazing” strategies and toward a discipline grounded in how the market sees you, not how you see yourself. […]