How Market-Focused Planning Helps Businesses Win Where It Counts
When a small software company named HealthSpace struggled to stay afloat, its leadership was at a crossroads. They had an innovative concept, but reality painted a different picture: undercapitalized, no coherent marketing plan, and customers drifting toward competitors. The question wasn’t whether they were working hard—it was whether they were working on the right things. […]
My AI Writes Better Than I… Well, Kind Of
I’ll admit it: my AI writes better than I do. Not Shakespeare better, but definitely “that kid in high school who actually read the assigned book” better. Give it a prompt, and suddenly it’s churning out polished paragraphs like it’s been mainlining caffeine and thesauruses since dawn. Meanwhile, I stare at the blinking cursor like […]
The Origin of Market Focused Planning: Why Narrowing Your Focus Expands Your Impact
In the early 1990s, a strategic shift was born out of necessity. While working with the International Centre for Agriculture and Science, alongside Dr. Roger Moore, we coined the term Market Focused Planning—a deliberate move away from “navel-gazing” strategies and toward a discipline grounded in how the market sees you, not how you see yourself. […]
Pivot to Profit: Leveraging Market Focused Planning in Times of Market Disruption
In an unpredictable business environment, relying solely on traditional strategic planning often leaves companies ill-prepared for sudden market shifts. Conventional planning methods typically begin from within, driven by internal biases, assumptions, and objectives that create a misleading sense of control. When unexpected changes arise, these internal blind spots quickly become evident, making established strategies obsolete […]
This Is the Last Year You Can Grow Without Automation—Here’s Why
The rules of business have changed. What used to work—manual follow-ups, scattered marketing campaigns, inconsistent sales processes—is no longer enough. In today’s economy, speed, precision, and scale win the game. And if you’re not automating your marketing, lead generation, lead conversion, and customer fulfillment, you’re already behind. Let’s be clear: this isn’t about replacing people. […]
Your Power Stroke First Impression – The 30-Second Elevator Pitch
We all know that first impressions are critical in forging relationships, particularly in business settings. How you come across during your first meeting with a new client, prospect, or business associate can influence success or failure. Perfecting your opening 30-second elevator pitch involves clarity, brevity, and impact. Here’s a step-by-step guide to help you craft […]
A Simple Formula Could Make You Millions
Creating a business that becomes a cash cow may be difficult. However, there is a simple formula that will do the trick – Q + A X D = R. “Q” stands for Quality; “A” stands for Awareness; “D” stands for Distribution; “R” stands for Revenue – simple. Building a successful business is hard, and […]
Are You Getting People to Do What You Want?
How do you get your people to do what you want as a business manager? The answer invariably is that you can’t. You can’t get your people to do anything. If you want it done, you will have to create an environment where doing it is more important to your people than not doing it. […]
Rethink Your Business in Changing Times
Today’s environment is forcing businesses to evolve more quickly than ever before. The electronic era has spawned companies that do not consist of bricks and mortar, but organizations that merely identify opportunities and coordinate resources to get results. The pandemic has forced entrepreneurs to pivot their businesses to survive. Most companies struggle to reorientate themselves […]
Crafting Irresistible Offers: Make Them So Good, They’ll Feel Silly Saying No
In the wild jungle of today’s market, getting people to choose your product isn’t exactly like selling lemonade at a summer parade. To really stand out, you need an offer that practically grabs customers by the collar and whispers, “You’d be a fool to pass this up.” Here’s the secret sauce to make that happen—and […]